What a small business website actually needs
Most small business websites do not need to be big. They need to answer a customer's questions quickly and make it easy to get in touch.
Say what you do and where
Within a few seconds, a visitor should know what you sell and which areas you cover. A plumber who covers three towns should name them. Put this in your main heading and the first paragraph, not three screens down.
Make contact effortless
Put your phone number where a thumb can reach it on a phone. Add a short form asking only for a name, a way to reply and what the job is. Each extra field costs you enquiries.
Show proof that is real
Qualifications, memberships, insurance and years in business are all useful, as long as they are true and current. Photos of your own work beat stock images every time. If you do not have reviews yet, do not invent any. Ask your next three happy customers instead.
Load quickly on a phone
Most local searches happen on a phone, often on a mobile connection. Large uncompressed photos are the most common reason a small site feels slow. Resize them before uploading.
Leave out what you will not maintain
A news page with a last post from two years ago makes a business look closed. Only add a blog or offers page if you will keep it up.
Next step
If you would like a site built around these points, you can ask for a free quote. You will see the finished website before you pay.
